The Importance of a Good Listing Strategy

Dated: 04/25/2019

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(It's more than putting a sign in the yard)

We believe that there are 3 key parts to a successful listing; one that gets your home sold quickly and for the highest possible price. That's why you hired a real estate agent, right? 

Preparation, Presentation, and Price.

Preparation - Preparing a home for sale involves three simple parts, that when utilized together create a listing that not only looks great, it attracts more buyers and generates more offers. We know that buyers rely on their feeling of a home as much as the home's facts, photos, and description. Having your home organized and professionally cleaned and landscaped is the best way to keep buyers in love with your home after they've seen it in person. We recommend the following to truly prepare your home for going on the market:

  • Pre-Listing Inspection
  • Professional Cleaning & Landscaping
  • Professional Home Staging

Image result for real estate listing preparation

Presentation - Believe it or not, your first showings won't involve a buyer at your front door. With 90% of home searches starting online, your home will be viewed hundreds of times, if not thousands, before a buyer ever schedules a showing. In fact, the average buyer views 50 homes online before scheduling a showing. 

Image result for new listing sign

The homes that get the most attention are the homes that stand out from the crowd. The homes that stand out receive more offers and spend less time on the market. We create a great online presence for your home by utilizing these proven techniques:

  • Strategic Professional Photography
  • 3D Virtual Tours
  • High Definition Video Tours
  • Niche Targeted Buyer Marketing

Price - This part is so important, we saved it for last. We can make your home stand out from the crowd, and we can get it in front of hundreds of potential buyers, but it will all be for naught if a listing is not appropriately priced.

Industry research tells us how important proper pricing is for a successful listing, homes have a: 

  • 95% chance of selling when priced at market value
  • 50% chance of selling when priced 5% over market value
  • 20% chance of selling when priced 15% above market value.

An overpriced listing will attract fewer potential buyers and sit on the market longer. Buyers view homes with lengthy listing periods as a chance to negotiate to a lower price than the market might otherwise typically bear. 

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